Taiji Hagino

Senior Business Solutions Architect at HERE Technologies

Taiji started his career as a musician, and a hairdresser. After becoming a software engineer, he established Accurate System with his various experiences. Then, he changed his career toward supporting engineers and developing new businesses, such as R&D and overseas product spreading on the Japan market, also became the MKI(Mitsui Knowledge Industry)'s first Technical Evangelist. After that he moved to IBM Global Team, and led to establish the Developer Advocate Tokyo Team. His previous work is also Developer Advocacy as Lead Developer Community Advocate for APAC at OutSystems, and Senior Developer Advocate at Datadog. Also works for two Universities as a lecturer, and two Non-profit Associations as a fellow/board member. Microsoft MVP since 2017.

His authors include "Developer Marketing DevRel Q&A" (Impress R&D), "Hajimete-no Node-RED", "Jissen Node-RED Katsuyou Manual" (Kogakusha), "Practical Node-RED Programming" (Packt), etc.

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Taiji Hagino

Session

Bridging the Gap: Why Developer Relations and Product Management Must Work Together

Developer Relations (DevRel) is often seen as a community-facing role focused on evangelism, education, and engagement. But what happens when DevRel is deeply integrated with Product Management (PM)? Magic.

This session will explore: • How DevRel acts as a “real-time feedback loop” for product teams • Why developer empathy is a strategic asset, not a soft skill • Practical collaboration models between DevRel and PM • Real-world examples of how developer feedback influenced product direction • How to measure the joint impact of DevRel and PM initiatives

By the end, you’ll walk away with actionable ways to bring your DevRel and PM teams closer together—and make your products not only more developer-friendly, but more successful overall.

Language: en