Animesh Pathak

DevRel Engineer at Harness Inc

Animesh Pathak is a Developer Relations Engineer with a strong focus on Database DevOps, APIs, testing, and open-source innovation. Currently at Harness, he plays a key role in building and evangelizing scalable DBDevOps workflows, bridging the gap between developers and data teams to accelerate secure, reliable software delivery.

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Animesh Pathak

Session

Boosting DevRel: Simple SEO, Scalable Programs, and Community Power

Developer Relations doesn’t have to require massive resources or overengineered initiatives. In this talk, I will break down how any team can:

  1. Leverage SEO to Attract Developers
  • Identify high-value keywords that align with real developer search behavior
  • Structure blog posts, tutorials, and documentation so search engines—and developers—can find your content effortlessly
  • Apply a simple SEO checklist to increase organic traffic within months
  1. Build Programs That Scale Like Lego
  • Design a “template” for hackathons, office hours, webinars, and workshops that can be reused globally
  • Automate invitation workflows, slide decks, and follow-up surveys so you can spin up new events in days rather than weeks
  • Optimize resource allocation so you don’t need to hire additional headcount to run a growing slate of DevRel initiatives
  1. Empower and Grow Your Community
  • Establish clear contribution guidelines, mentorship pairings, and small recognition programs (e.g., “Contributor of the Month”)
  • Align with local meetup organizers and open-source maintainers to co-create content and events
  • Leverage feedback loops—surveys, GitHub metrics, and direct outreach—to continuously refine programs and keep contributors engaged
  1. Measure, Iterate, and Improve
  • Track core metrics such as Monthly Active Developers (MAD), Pull-Request Velocity (PRV), and Event Feedback Scores (EFS)
  • Set up lightweight dashboards to monitor progress and identify bottlenecks
  • Iterate on program components (e.g., cadence, format, rewards) based on data, not intuition

By the end of this session, you will have a straightforward, repeatable playbook that leverages SEO, modular program design, and community collaboration to multiply your DevRel impact while maintaining operational efficiency.

Language: en