Juhi Singh

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Session

Managing Hybrid Communities: Balancing Local & Global Engagement

Building and managing a hybrid community—where some members meet in person while others engage online—is a big challenge in Developer Relations. The key is to ensure that both groups feel equally valued and connected. At Freshworks, BrowserStack, and now Kong, I have worked on growing communities that are active both locally and globally. Through these experiences, I’ve learned: How to support local community leaders while keeping a global approach. The best mix of in-person events and online activities to keep engagement high. Ways to scale community programs across different regions without losing authenticity. How to measure success and keep improving the hybrid model. I’ll share real examples, including: BrowserStack's Testing Community – Running meetups while keeping a strong online presence. Kong’s Global Community Strategy – Expanding local meetups in APAC while staying connected to the global developer network. Freshworks Developer Community – Engaging local developer advocates while ensuring a unified global experience.

How to support local communities while keeping them connected globally. The right balance between in-person and online engagement. How to measure and improve hybrid community strategies over time.

Language: en